Veritrade Website Redesign and Conversion Optimization by Kaleab EshetuVeritrade Website Redesign and Conversion Optimization by Kaleab Eshetu

Veritrade Website Redesign and Conversion Optimization

Kaleab Eshetu

Kaleab Eshetu

Verified

Veritrade Website Redesign and Conversion Optimization

Redesigned the entire digital experience for a trading verification platform following the success of its month long closed beta.
The new site was not just a visual upgrade. It was built to convert. We crafted a high trust landing page and supporting pages focused on credibility, clarity, and momentum, guiding traders smoothly from curiosity to MVP signup.
Every section was structured around one goal. Turn beta traction into public demand and accelerate user acquisition for launch.
Veritrade Landing Page [Light Mode]
Veritrade Landing Page [Light Mode]
Redesigned Veritrade's entire website to address conversion challenges and build credibility with their trading community. Conducted user research with 10 traders that revealed critical trust gaps, informing a targeted design strategy focused on social proof and streamlined user experience across all touch points.
Veritrade Landing Page [Light Mode]
Veritrade Landing Page [Light Mode]
Verified Traders Page
Verified Traders Page
Provided complete Figma files, design documentation, and developer handoff materials for seamless implementation by client's in-house development team.
Like this project

Posted Feb 24, 2026

Built a high trust, conversion focused experience to turn early traction into MVP signups and accelerate public launch growth.

Likes

1

Views

11

Timeline

Dec 12, 2025 - Jan 24, 2026

Clients

Veritrade