Who is SprawlyWalls?

SprawlyWalls is a toy brand that offers DIY Dollhouse Kits. The brand has a unique and inspiring story that originated when its founder saw his daughter attempt to build her own dollhouse. SprawlyWalls aims to inspire young children through open-ended, imaginative play.

Project Overview:

This project involved enhancing the website’s visual appeal, improving site performance (faster load times and better navigation), and creating a more engaging, user-friendly experience. The redesign aimed to boost customer interaction and support the business’s growth by providing a seamless shopping experience.

Key Responsibilities:

Redesigned the website with a modern, fresh, and fun look to attract and retain visitors.

Incorporated animations to add visual interest and improve user engagement.

Developed a clear and cohesive layout that simplifies navigation and enhances the overall user experience.

Ensured the design is responsive and mobile-friendly, providing a seamless experience across all devices.

Added and customized code to integrate various features, improving the website’s functionality and user interaction.

Maintained brand consistency throughout the design by using the brand’s color scheme, fonts, and imagery.

Conducted thorough testing to ensure all features and animations work seamlessly across different browsers and devices.

Optimized the website for speed and performance to ensure a smooth and enjoyable user experience.

Results:

Achieved a fresh and user-friendly design that increased customer engagement.

Decreased website load times, improving overall performance and user retention.

Enhanced the brand story through improved copywriting, making the brand message clear and compelling.

Boosted mobile responsiveness, leading to a seamless shopping experience on all devices.

Tools & Skills:

HTML & CSS, Shopify Liquid, Responsive Web Design, UX/UI Design, & Adobe Creative Cloud