Nick’s General Construction & Home Improvement is a trusted New Jersey-based company with over 20 years of experience in residential & commercial renovations. Specializing in custom decks, patios, hardscaping, and home improvement projects. Nick’s serves those who are seeking quality craftsmanship, clear communication, and reliable service.

Despite their strong local reputation and long-standing presence in the construction space, Nick’s lacked a cohesive social media presence. They weren’t actively showcasing their work or leveraging digital platforms to attract new leads.

They had no defined content strategy

Very little engagement or growth on social platforms

Missed opportunities to highlight past projects or build trust online

That’s where I came in. As a Social Media Manager & Content Creator, I was brought on to:

Establish a strong, local-focused social media presence

Develop a content strategy that highlights Nick’s craftsmanship, expertise, and client trust

Create engaging and educational content tailored to their target audience

Drive local traffic, build brand credibility, and ultimately generate quality leads

Defined 6 strategic content pillars including: Project Spotlights, Home Inspiration, Client Testimonials, Seasonal Tips, Behind-the-Scenes, and Local Community Focus

Aligned all content with ideal client pain points, interests, and homeowner goals

Created and optimized posts for Instagram, Facebook, and Pinterest

Planned a content calendar for consistent posting (4x/week)

Adapted trending audio and formats into relevant industry content

Captured and edited photo, video, and b-roll content from real job sites

Scripted and launched the “Pro-Tip Series”, an educational video mini-series to showcase on-site expertise

Built and designed engaging carousels, reels, and pins that blend value, personality, and professionalism

A clear and consistent brand voice across all platforms

Increased engagement and early signs of audience growth and brand awareness

Positioned Nick’s as not just a contractor — but a trusted expert and community-first business