Influencer Marketing
Laura Alameda
Project Overview:
I partnered with a small business to develop and execute an influencer marketing strategy as part of their broader social media efforts. The goal was to increase brand visibility and engagement through targeted influencer collaborations.
Key Responsibilities:
Goal Alignment:
Collaborated with the business to understand their objectives, which included increasing brand awareness, reaching new audiences, and driving sales through influencer partnerships.
Influencer Research & Outreach:
Conducted research to identify influencers who aligned with the brand's niche and values.
Reached out to influencers to propose collaboration opportunities, outlining content ideas and deliverables that matched the business’s goals.
Content Strategy Development:
Worked closely with influencers to guide the type of content they would create, ensuring it aligned with the brand’s messaging and resonated with the target audience.
Provided creative direction and content ideas that highlighted the business’s unique selling points.
Contract Negotiation:
Drafted contracts and agreements with influencers, clearly outlining content expectations, deadlines, and compensation details.
Ensured a smooth collaboration process by maintaining open communication between the business and influencers.
Results:
Increased brand visibility and engagement across social media platforms through authentic influencer-generated content.
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Posted Oct 7, 2024
Responsibilities involved identifying and contacting suitable influencers, ensuring their content aligned with the brand’s objectives, and drafting contracts.
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