Social Media Strategy for E-commerce Brand
Laura Alameda
Social Media Strategy
This project focused on developing and executing a comprehensive social media strategy for a small business specializing in DIY dollhouse kits. The main objectives were to increase brand awareness, boost website traffic, and drive online sales through targeted and engaging content across multiple social platforms.
Key Responsibilities:
Goal Setting:
Defined S.M.A.R.T. goals aimed at growing social media followers, increasing website traffic, and boosting overall engagement.
KPI Identification:
Established key performance indicators (KPIs) such as social media engagement, click-through rates (CTR), website visits from social profiles, follower growth, and content shares to track progress and success.
Audience and Competitor Analysis:
Conducted thorough research to define target audience personas and gain insights into their preferences.
Performed competitor analysis to identify industry best practices and areas where SprawlyWalls could stand out.
Platform Selection:
Selected key platforms (Instagram, Pinterest, Facebook, TikTok) based on where the target audience was most active and competitor presence.
Set platform-specific objectives to optimize content performance on each channel.
Content Strategy:
Developed engaging content themes like “Creative Playtime” and “Educational Benefits” to highlight the imaginative and educational value of SprawlyWalls products.
Designed a content calendar with a mix of visual formats such as photos, videos, reels, stories, and user-generated content (UGC) to maintain consistent posting and engagement.
Engagement & Community Management:
Crafted community management strategies to foster positive interactions by responding to comments, questions, and feedback promptly.
Engaged users with interactive content, contests, and challenges to encourage participation and strengthen the community.
Analytics & Optimization:
Monitored social media performance using analytics tools to evaluate key metrics and refine the content strategy for better engagement and conversion.
Results:
Increased social media engagement by 30% within 2 months.
Boosted website traffic by 20% through targeted social media campaigns and strategic content.
Improved engagement rates by 50% by creating relevant, high-quality content that resonated with the audience.
Tools & Skills:
Adobe Creative Cloud (Photoshop, Illustrator)
Canva
Shopify Analytics
Content Creation & Curation
Community Engagement & Management
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Posted Oct 6, 2024
Developed and implemented a social media strategy, the strategy focused on increasing brand awareness, driving website traffic, and boosting online sales.
