Client: Сінема Сіті / Cinema City (SINEMA-TSENTR, TOV) — a network of flagship cinemas in Ukraine.

Live: App Store

Cinema City runs on the same cinema-app platform as Wizoria — and that's the point of this case study. One codebase, two chains, two complete brand identities: Wizoria ships purple with its own loyalty program, Cinema City ships in its flagship orange with Cinema Cashback — same engine, zero visual overlap. For a cinema group, that's the difference between paying for an app and paying for an app platform.

Platform under, brand over. Every feature is shared machinery; everything the user sees — color, type, loyalty branding, promo art — belongs to the chain. Adding a chain is a re-skin plus configuration, not a rebuild.

The store listing sells the chain, not the app. The App Store screenshots lead with "network of flagship cinemas," cashback and speed — the same three claims the cinema makes offline, carried through in the brand's own art direction.