The health industry is a difficult market to break out in, especially as a new player. The original branding was done by Cubic Studio, which laid the early foundations for colour and typography. As the product and brand evolved these foundations became a lot more mature and refine with a more advanced colour palette and layout rules.

The online presence through its website had to serve several purposes - explain what the new product proposition is, appeal to medical professionals, but also look enticing and informative to potential patients. Therefore the design is a fine balance between modern and trustworthy; in the use of colours, imagery and organic shapes.

A dedicated illustrator helped elevate the brand and bring both the website and mobile app product to life. What might seem like mundane and dull data like medical records and blood pressure inputs; come alive with colour and vibrant illustrations.

At its core, the mobile product helps patients with chronic disease get insight into their health and behaviours, then take steps to change those behaviours for a positive long-term outcome. This is done through different steps of behaviour tracking, goal setting and learning modules.

No solid design is complete without a robust set of components. From the start we set up a design system that can grow with the product. Considering the older age (60+) demographic of this brand, it was vital to make all inputs and UI elements easy to understand and interact with, regardless of phone age or size.

What makes Oska stand out from other products in the field, is the personalisation of the habit program. Not only is the patient supported by a coach throughout the entire process, but the steps are geared for success and rewards are given for completing tasks and streaks. The barrier for failure is reduced and the chances of developing better habits that the patients need for health are increased.

From tracking data input to getting health coaching, Oska is a growing product that is set to support doctor’s patients outside of office hours and much more.

Cubic Studios — Branding Agency

Niklas Best — CEO

Claudia Ehmke — CPO