This is a playful brand with lots of personality, which is evident through the choice of vibrant colours and organic typography. The animated characters, which are based on floor plan shapes, guide you through the website with quirky messages.

With such a fun brand, we wanted to design a website that matches its youthful and hip character. Slanted text, animated characters, oversized buttons and overlapping text make this website move away from the traditional norms of straight lines and enclosed content.

After all, we are trying to promote the spaces inside these buildings to potential customers, so large interior photographs and clear floor plans with custom icons indicating the facilities available in each building.

How do you promote an area for somebody that knows nothing about Hoxton? We featured a map of all the notable eateries, gyms, hotels, retail shops and entertainment spaces near by. Bullet points give a summary of each building and the facilities you will access to.

It’s boring to just show images of interior spaces, right? To add a bit of jazz and humour, the animated characters peak in and jump around the space for added entertainment.

Anagram — Creative Agency

Matt Partis — Creative Director