The Juicy Success: Sunkist Tropical Orange Ice Confection Launch

Skills at Play:

Skills at Play:

Effective Writing

Media Relations

Creative Content Strategy & Creation

Influencer Management

Project Management

Client Relations

Leadership

My Role & Responsibilities

A. PR & Media Relations:

Effective Writing: Crafted compelling content that caught the media's attention, showcasing the product's unique selling points.

Media Relations: Orchestrated logistics for media gifts, followed up proactively with journalists and ensured they had all the necessary information.

Achievement: Secured 178 positive media coverages!

B. Creative Content Strategy

Led the team in crafting unique story angles for paid media, ensuring relevance and impact.

Developed diverse content strategies to deliver tailored messages to specific audiences while highlighting product relevance.

Achievement: Creative paid media reached over 850,000 people, achieving a remarkable 106X ROI and driving traffic to e-commerce channels.

C. Influencer Marketing and Management

Crafted a winning influencer strategy and engaged qualified influencers aligned with the brand.

Managed 100 nano-influencers and 10 micro-influencers, providing valuable support throughout the campaign and delivering comprehensive reports.

Achievement: A stellar success in influencer marketing, generating over 400,000 impressions and sparking 50,000 engagements! 🎉

Dive into the refreshing success of the Sunkist Tropical Orange Ice Confection launch, where strategic communication and creative flair collided to create a buzz that resonated far and wide! 🌟🍦