Vibrant Success: TOP Detergent Colour Signature Line Launch

Get ready to dive into the vibrant success story of the TOP Colour Signature Line launch by Malaysia TOP Detergent, where I led the charge in spreading the word far and wide!

Skills at Play

Influencer Outreach

Influencer Management

Communication

Relationship Building

Content Creation

Analytics and Strategy

Social Media Marketing

My Role & Responsibilities

Crafting a stellar influencer strategy that perfectly aligned with TOP Detergent's brand ethos and campaign objectives, I set the stage for success.

Identifying and engaging influencers who embodied the brand's image and message, I ensured our campaign resonated authentically with our audience.

Managing a dynamic team of 150 nano influencers, I fostered seamless collaboration and ensured timely content delivery, keeping the campaign's momentum alive.

With a keen eye on campaign progress, I meticulously tracked metrics and provided detailed reports for analysis, guiding our strategy for maximum impact.

Achievement: The campaign made waves, accumulating over 135,000 impressions and sparking 33,000 engagements! 🎉