Vibrant Success: TOP Detergent Colour Signature Line Launch
WeeSuen Khor
Project Manager
Influencer
Content Creator
CapCut
Facebook
Instagram
Get ready to dive into the vibrant success story of the TOP Colour Signature Line launch by Malaysia TOP Detergent, where I led the charge in spreading the word far and wide!
Skills at Play
Influencer Outreach
Influencer Management
Communication
Relationship Building
Content Creation
Analytics and Strategy
Social Media Marketing
My Role & Responsibilities
Crafting a stellar influencer strategy that perfectly aligned with TOP Detergent's brand ethos and campaign objectives, I set the stage for success.
Identifying and engaging influencers who embodied the brand's image and message, I ensured our campaign resonated authentically with our audience.
Managing a dynamic team of 150 nano influencers, I fostered seamless collaboration and ensured timely content delivery, keeping the campaign's momentum alive.
With a keen eye on campaign progress, I meticulously tracked metrics and provided detailed reports for analysis, guiding our strategy for maximum impact.
Achievement: The campaign made waves, accumulating over 135,000 impressions and sparking 33,000 engagements! 🎉