Antabax Malaysia | Social Media Strategy + Content Creation
WeeSuen Khor
For three exciting months, I had the pleasure of managing Antabax's Instagram account. My responsibilities included developing monthly content ideas, crafting content calendars, devising a robust social media strategy, compiling monthly reports, and engaging with the community daily. This project was all about bringing Antabax's brand value, identity, and unique selling propositions (USPs) to life, making it stand out in the competitive market.
Brand Introduction
Antabax is a well-known personal care brand, especially famous for its hand sanitizers. The brand team sought to continuously share engaging content on social media to connect with their existing clients and raise brand awareness among new potential customers.
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My Role and Responsibilities
In this project, I collaborated closely with the Antabax brand team to conduct a thorough social media audit and develop a comprehensive social media strategy. This included:
- Creative Ideation: Brainstorming and conceptualizing innovative content ideas that resonate with the audience.
- Content Creation: Creating captivating visuals with in-house designer and engaging copy for Instagram and Facebook.
- Content Calendar: Planning and organizing content schedules to ensure consistent posting.
- Social Media Management: Overseeing daily operations, including posting, monitoring, and engaging with the audience.
- Monthly Reports: Analyzing performance metrics and providing insights for continuous improvement.
The Strategy
I started with a detailed social strategy presentation, diving deep into Antabax's brand storytelling and formulating a content and growth strategy for Instagram and Facebook. Given their existing presence on social media, the main priority was to enhance audience connection and bolster social media presence. Every aspect of the strategy was meticulously crafted to attract the ideal client's interest and introduce them to who Antabax truly is.
Content Go Live
The first step was creating and populating the Content Calendar with strategically designed content pillars. Once all proposed content was organized, we moved into the creation phase
A significant portion of the social strategy focused on product usage content, designed to make the audience relate more to the brand, delve deeper into product features, and present a more human side to the company. Every content incorporated brand elements and personality to ensure consistency and authenticity.
Social Media Giveaways/Contests
Another exciting aspect of the strategy was the monthly social media giveaways/contests. I collaborated with the brand team to decide on themes, focuses, and prizes for each giveaway/contest. Upon receiving approval, I designed the visuals, crafted the contest mechanisms, and developed the terms & conditions.
One notable giveaway/contest post drove significant organic engagement without any ads. The insights analysis revealed that the audience was highly engaged with such posts, prompting us to revise the social media strategy to include monthly giveaways/contests to boost post engagement.
Current Status of Collaboration
Despite the success and engagement generated, the brand team decided to manage their social media accounts internally. However, the experience was incredibly rewarding, and I thoroughly enjoyed bringing Antabax’s social media presence to life.
