WeeSuen Khor
Let's highlight my role in leading user-generated content campaigns for brands like Ayam Brand, Alce Nero, and Yumeat under A. Clouet (Malaysia)!
Skills at Play:
Influencer Outreach
Influencer Management
Communication
Relationship Building
Project Management
Content Creation
Analytics and Strategy
Social Media Marketing
My Role and Responsibilities:
I led the charge in crafting content strategies tailored to the unique identities of Ayam Brand, Alce Nero, and Yumeat. From there, I identified and collaborated with influencers to ensure each campaign hit the mark. Managing a dynamic team of 40 influencers per campaign, totaling 1,000 annually, I ensured content aligned with the brand vision. Closely monitoring campaign performance, I provided detailed tracking and reporting, allowing clients to measure success and optimize strategies.
Achievement: The impact was crystal clear: increased brand awareness and customer loyalty, setting the brands apart from competitors in the market! 🚀