A design system that enables international growth & ownership by Erwin Luijendijk, Cut the Code

A design system that enables international growth & ownership

Erwin Luijendijk, Cut the Code

Webflow Developer

Design Systems

UI Designer

Figma

Intercom

Webflow

We empowered Tunify to scale globally with a conversion-driven website based on a flexible design system to launch new pages faster.

Tunify, the go-to music streaming service for retail, gyms, and hospitality, needed more than a website refresh—they needed a website to fuel their international growth.

We migrated their marketing website from WordPress to Webflow, uplifted their visual brand, optimized their user experience to drive free trials, and delivered a flexible no-code design system that enables Tunify’s team to independently build (landing) pages, personalize content for their audience, and optimize user journeys.

Previews of the Tunify.com website

Empowering ownership through design systems

What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.

Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.

Reusable branded components

Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.

Personalized Tutorials

Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.

Data-driven control

Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversion's independently or with our support.

Demo of the Page Builder options in Tunify.com

A design that drives conversions

Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.

Insights-driven design

Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.

Conversion-focused wireframes

We mapped visitor journeys to guide users seamlessly toward starting a free trial.

Enhanced user experience

A refreshed visual design elevates the brand while prioritizing usability and clarity.

3 Style Scape Variants for Tunify

Supporting international growth

The key to Tunify's global expansion lies in localizing the user experience.

Dynamic localization

Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).

Region-specific content

Tunify's website adapts to show relevant artists, testimonials and much more based on the user's location, ensuring a personal experience and improved conversion funnel.

Seamless data flow

Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.

Big Numbers :)

Style Scape Variants

Mobile Screens of Tunify.com

The outcome

We seamlessly migrated Tunify’s website from WordPress to Webflow and uplifted their user experience to focus on boosting conversions. Through in-depth workshops and the 'Jobs to be Done' framework, we identified key customer needs and mapped user journeys designed to convert visitors into free trial users. These insights guided the creation of detailed wireframes focused on clarity and engagement.

To ensure long-term scalability, we developed a flexible no-code design system that enables Tunify’s team to independently build pages, personalize content for their audience, and optimize user journeys with tools like Google Analytics (including UTM tracking), Cal.com, and HubSpot. The platform was further localized to provide region-specific, personalized experiences, offering Tunify a future-proof solution to support their global growth ambitions.

Additionally, we localized the platform to deliver personalized, region-specific experiences, providing Tunify with a future-proof foundation for global growth.

The collaboration with Cut the Code was amazing! They think proactively, are highly creative, and translated our goals into an outstanding website. True professionals who work quickly and efficiently – we’re extremely happy with the end result!

Richard de Rooij CEO Tunify

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We empowered Tunify to scale globally with a conversion-driven Webflow website based on a flexible design system to launch new pages faster.

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Tunify