Boosted Sambrosa's conversion from 2% to 6% with Instant by Erwin Luijendijk, Cut the Code

This project was built with:

Instant

Boosted Sambrosa's conversion from 2% to 6% with Instant

Erwin Luijendijk, Cut the Code

Brand Designer

UX Designer

UI Designer

Instant

Shopify

In just 4 weeks, we boosted Sambrosa's conversions from 2% to 6% with a no-code (Instant & Shopify) strategy.

Sambrosa, a leading rest aid brand, came to us with a tight deadline—to improve their e-commerce store before a national event that would bring, in a couple of days, over 150,000 visitors to their site.

We optimized their marketing funnel, uplifted their brand visuals, and delivered a no-code design system that simplified their entire digital journey.

Sambrosa Homepage

Optimizing the macro funnel

We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective

Funnel simplification

We removed unnecessary pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination.

A smarter product page

Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options visitors need.

Flexible purchase options

To support both new and returning customers, we created a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.

Product Detail Page

Uplifting Sambrosa's brand language

To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.

Principle-driven

We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.

Visual uplift

We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.

Enhanced packaging shots

We created high-quality packaging shots, together with Sandor van den berg, to make their products look great.

UI Elements

Instant & Shopify are the perfect match

Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.

From Figma to Instant

We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.

Foundational section system

We provided Sambrosa with a solid foundational section system to create landing pages with ease.

Faster page creation

A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound

Figma → Instant → Shopify

The outcome

Our work delivered measurable value for Sambrosa, highlighting the benefits of a no-code approach for e-commerce achieved in just 4 weeks:

Conversion Rate Boost ‍Improved conversion rate from 2% to 6%, exceeding industry benchmarks.

Efficient Page Creation ‍A design system that enabled 50% faster page creation and edits, making content updates seamless.

Enhanced User Experience Simplified user journeys and flexible purchase options that drove more conversions and improved customer satisfaction.

I can only highly recommend Cut the Code. When they came in they brought structure, business insights and common sense into our project. We had very ambitious deadlines and Cut the Code exceeded our expectations. They were able to build a beautiful user friendly Shopify website in a very short period of time. Having worked with many web developers and digital agencies in the USA in the past few years, this has been the best experience for our team.

– Suzanne, Global Operations

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Sambrosa, a leading rest aid brand, came to us with a tight deadline—to improve their e-commerce store before a national event.

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