Built with Instant
Boosted Sambrosa's conversion from 2% to 6% with Instant
Erwin Luijendijk, Cut the Code
In just 4 weeks, we boosted Sambrosa's conversions from 2% to 6% with a no-code (Instant & Shopify) strategy.
Sambrosa, a leading rest aid brand, came to us with a tight deadline—to improve their e-commerce store before a national event that would bring, in a couple of days, over 150,000 visitors to their site.
We optimized their marketing funnel, uplifted their brand visuals, and delivered a no-code design system that simplified their entire digital journey.
Sambrosa Homepage
Optimizing the macro funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel simplification
We removed unnecessary pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination.
A smarter product page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options visitors need.
Flexible purchase options
To support both new and returning customers, we created a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Product Detail Page
Uplifting Sambrosa's brand language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced packaging shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look great.
UI Elements
Instant & Shopify are the perfect match
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational section system
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster page creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
Figma → Instant → Shopify
The outcome
Our work delivered measurable value for Sambrosa, highlighting the benefits of a no-code approach for e-commerce achieved in just 4 weeks:
Conversion Rate Boost
Improved conversion rate from 2% to 6%, exceeding industry benchmarks.
Efficient Page Creation
A design system that enabled 50% faster page creation and edits, making content updates seamless.
Enhanced User Experience
Simplified user journeys and flexible purchase options that drove more conversions and improved customer satisfaction.
I can only highly recommend Cut the Code. When they came in they brought structure, business insights and common sense into our project. We had very ambitious deadlines and Cut the Code exceeded our expectations. They were able to build a beautiful user friendly Shopify website in a very short period of time. Having worked with many web developers and digital agencies in the USA in the past few years, this has been the best experience for our team.
– Suzanne, Global Operations
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Posted Nov 21, 2024
Sambrosa, a leading rest aid brand, came to us with a tight deadline—to improve their e-commerce store before a national event.
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