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Design Kick-Off
Ralph Jones
Verified
If you're reading this, your digital product is probably struggling in at least 1 of 3 situations..
Conversion. Users sign up but don't stick. Flows are confusing, friction is everywhere, & you're losing users before they see value.
Quality. The UI feels dated or inconsistent. Investors & users judge it before they experience it. First impressions are costing you.
Scalability. No design system, or a flimsy one. Every new feature feels like it's built from scratch. Your dev team is slow because the design was never built for growth.
Your product's design isn't where your ambition is.
$118m in Volume: MVP overhaul & design system for mobile-first crypto trading app
'Splash Wallet' 🇺🇸 is a mobile-first cryptocurrency trading application enabling users to execute trades on the go. Over a 6-week engagement, I delivered a complete MVP overhaul and production-ready design system.
✦ Key Result:
Redesigned home screen UX module—Splash's core differentiator in a commoditized market—validated through positive user feedback.
Exploratory work for a platform with over 1.5m active users | Contra
“..Ralph is one of the best mobile / product designers I have ever worked with...”
Ben Huffman, CEO | Contra
'Contra' (🇺🇸) is a freelance platform with over 1.5 million users. Working directly with CEO Ben Huffman, I led a focused discovery sprint to validate mobile strategy through user flows, journey mapping, wireframes, and interactive prototypes.
✦ Key Result:
User flows and journey maps defined core mobile-first use cases, creating a strategic foundation for future native development.
End-to-end design that helped an AI-powered EV platform raise 7 figures
'EVRA' (🇸🇪) is an AI-driven B2B SaaS platform managing EV charging at scale. As part of the 12-week end-to-end engagement, we designed end-to-end, 0 to 1; branding, pitchdeck, marketing website, platform (b2b) & (b2c).
✦ Key Result:
EVRA raised 7 figures following design delivery, with multi-role platform architecture demonstrating enterprise scalability to investors.
96% user growth, 25% deposit increase; a
19-month crypto fintech partnership
"..Novatur has been an integral part of preparing the Kasta application design for iOS and Android.."
Hans Lumagi | CPO
'Ka. app' (🇦🇪) is a P2P crypto payment application enabling fee-free cryptocurrency transactions. As Lead Product Designer over 19 months, I designed & maintained the complete mobile app and desktop PWA for this late-stage fintech startup.
✦ Key Result:
Led the full design of the app for over 2 years including staking feature 'Tiers' feature resulting in a 96% increase in downloads.
Redesigning an MVP for a NYC private network with users in charge of $10B+ in client assets.
..Ralph was a key design partner consistently transforming rough PowerPoint outlines into pixel-perfect, user-centric Figma designs that are ready for engineering implementation.."
CTO | Under NDA
*Under NDA (🇺🇸) is a private members club for a NYC-based network where users manage $10B+ in client assets. As Product Designer, I led the complete MVP rework and design system setup for this stealth-stage fintech startup's PWA.
✦ Key Result:
Designed and maintained a scalable design system supporting nearly 100 unique screens, with CTO citing improved conversion rates and product quality.
Redesigning a MVP for a NYC private network with users in charge of $10B+ in client assets. *Under NDA
..He took the time to understand our industry and user needs, bringing UX clarity to the project..
Markus Behmann | VEO Capital Ltd.
'Dein Arzt' (🇩🇪) is a telemedicine platform offering free video consultations with German-licensed doctors. Backed by Malta-based MedTech incubator VEO Capital Ltd, the MVP needed a full UX overhaul.
✦ Key Result:
Redesigned verification and onboarding flows reduced friction across ID validation, selfie capture, and insurance entry, converting incomplete profiles into fully activated patients.
Redesigning an MVP for a founder who raised 1bn on his new start up .
'Sugar' (🇩🇪) is a Social network app currently in stealth mode.
Flows/Features Worked on
Notifications | Challenges | Home Screen | Add Friends
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What the client had to say
Ralph is a stone cold professional with the eye of Picasso.
Aleksi Virtanen
Nov 21, 2024, Client
Posted Jun 1, 2026
Expert in End-to-End product design with 7+ years of Figma exp. —Auto Layout, 4px grid, and Component-based design. Explore diverse UI styles across industries.
Likes
48
Views
1.2K
Timeline
Nov 11, 2024 - Nov 21, 2024
