Content Strategy + Content Calendar for Wine Media Company
Jean Wandimi
Social Media Manager
Social Media Strategist
SEO Content Manager
Google Docs
Notion
WordPress
What I did for the brand.
For the largest databases on wine and history in the world, I did the following.
Created a content strategy including blog guidelines
Wrote articles & edited the articles that would go in the blog
Created a social media calendar
Created a comprehensive content strategy
I immersed myself in the brand and came up with different tiers of content which were
Educating
Entertaining
Value-adding
Promotional
Inspiring
In line with your brand guidelines.
What the client got
At the end of the project, the client got.
Well-crafted captions in line with brand tone and guidelines
SEO optimized
Hashtag pack
Graphics and pictures
Online strategy
Posting schedule
Page audit as a bonus!
Some snippets of the content calendar made in Notion
