Content Strategy + Content Calendar for Wine Media Company



What I did for the brand.

For the largest databases on wine and history in the world, I did the following.

• Created a content strategy including blog guidelines
• Wrote articles & edited the articles that would go in the blog
• Created a social media calendar
• Created a comprehensive content strategy

I immersed myself in the brand and came up with different tiers of content which were

• Educating
• Entertaining
• Value-adding
• Promotional
• Inspiring
• In line with your brand guidelines.

What the client got

At the end of the project, the client got.

• Well-crafted captions in line with brand tone and guidelines
• SEO optimized
• Hashtag pack
• Graphics and pictures
• Online strategy
• Posting schedule
• Page audit as a bonus!

Some snippets of the content calendar made in Notion