LinkedIn brand strategy for companies & individuals

Jean Wandimi

Social Media Manager
Social Media Marketer
Social Media Strategist
Canva
LinkedIn
Notion
During my recent project offering LinkedIn brand strategy services, I had the privilege to collaborate with a diverse range of clients, each with unique goals and objectives for their LinkedIn presence.
These included a wine company, a management consulting company etc. One notable project involved assisting a client in revamping their LinkedIn profile and implementing a comprehensive brand strategy. Through meticulous content tier development, system creation, and content marketing strategy, we witnessed remarkable results.
Sample slide
Sample slide
Notably, within the first month of implementing the new strategy, our client experienced a significant increase in profile views (40%), connection requests (12.5%), and engagement (21%). Moreover, the creation of a LinkedIn content calendar ensured consistent and timely posting of relevant content, resulting in enhanced visibility and thought leadership within their industry. By leveraging data-driven insights and continuous optimization, we successfully transformed their LinkedIn presence into a powerful tool for professional growth and networking. The project's achievements not only exceeded our client's expectations but also reinforced the importance of strategic branding and targeted engagement on LinkedIn.
I crafted and executed comprehensive strategies to enhance brand visibility and engagement.
Leveraging market insights, I curated compelling content to showcase our thought leadership and industry expertise, fostering meaningful connections with our audience.
Through targeted campaigns and analytics-driven optimization, I increased follower growth and facilitated meaningful interactions, driving traffic to our website and generating leads.
By staying attuned to emerging trends and audience preferences, I continuously refined our social media approach, ensuring alignment with our overarching business objectives while maintaining a distinctive brand voice.
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