Nelimitat by BT - Visual Identity

Nelimitat (en. Unlimited) was a new product developed by Banca Transilvania, aimed towards younger people and young entrepreneurs, which are different than BT’s usual demographic. It is called Nelimitat because the product offers unlimited requests for a fixed monthly fee.

At the time I was working as an Art Director for Vitrina Advertising. While at Vitrina I was Banca Transilvania’s main designer – I often communicated directly with them and created visual assets for their social media. For this project, I was in charge of the creating the visual identity and all the marketing collaterals for Nelimitat.

I incorporated the loops of the infinity symbol into the typemark as a visual metaphor for the idea behind the name and the product’s USP. Then, I created a design system based on the shape – the half-circle can be used as a standalone graphical element, as part of a pattern, as well as a photo frame or mask. It can also loop and form complex patterns. The colours I picked were inspired from BT’s original palette however they are more vibrant and saturated, in order to suit the young look and feel of the Nelimitat brand.