HotPink Money is an initiative aimed at empowering women to become confident, financially independent decision-makers. The client sought a visually engaging, modern website design that would feel professional yet welcoming, with a feminine aesthetic and clear user experience.

The site would include resources, tools, and financial education material tailored specifically to a female audience—encouraging users to take control of their financial journey.

As a UI designer, I created a full homepage and inner page design using Figma, focusing on:

Establishing a feminine yet professional visual identity

Enhancing readability and emotional connection through layout, typography, and imagery

I focused on the client's request for a friendly, empowering feel—balancing clean design with emotional warmth.

Make the website feel inspiring, trustworthy, and actionable

Reflect feminine energy without being overly cliché

Ensure clear structure and easy access to tools and resources

Translate into a responsive layout

Received client appreciation for the visual approach and UX clarity

Strengthened my ability to design for mission-driven brands in the finance and lifestyle space