Mala Yachts is a premier luxury yacht rental service in Dubai, offering unforgettable on-sea experiences ranging from private charters and birthday parties to corporate events. They cater to both local and international clients who seek high-end leisure, networking, and event experiences on the water.
Project Brief
The client approached me with the goal of revamping their homepage to better reflect the luxury, exclusivity, and versatility of their yacht charter services. The previous site lacked modern aesthetics, clear structure, and a cohesive visual language. My task was to design a visually compelling and conversion-focused homepage that captured the brand essence and encouraged booking inquiries.
My Role
UI/UX Designer
Visual Strategist
Responsive Web Design Specialist
Goals
Reflect the luxury and elegance of the brand.
Highlight the different services offered (e.g., events, rentals, yacht types).
Improve user engagement and ease of navigation.
Ensure design is developer-friendly and responsive.
Design Approach
I began with a competitive analysis and wireframes before moving to high-fidelity UI in Figma. My approach emphasized strong visual storytelling, clear CTA placements, and a layout that guides the user naturally through the services offered.
Key Design Decisions:
Hero Section: A full-width immersive yacht image with a bold headline and quick-access CTA buttons to book or view offerings.
Yacht Listings: Interactive cards showcasing yacht types with prices, ratings, and availability.
Service Highlights: Each section was broken down to promote special services like events, catering, and birthday packages.
Testimonials Carousel: Adds social proof and credibility.
FAQ + Gallery: To address customer questions and showcase vibrant moments on board.
Outcome
The new homepage improved the visual hierarchy and usability.
Increase in lead inquiries and user engagement was noted by the client post-launch.
The responsive and mobile-friendly layout ensured accessibility for users across devices.
Client Feedback
"We are incredibly happy with the clean and luxurious feel of our new homepage. It speaks to the brand and has already made a noticeable difference in user activity."
Redesigned the homepage for Mala Yachts to reflect luxury, improve user experience, highlight services, and drive bookings through a modern and responsive UI.