Packaging has to do more than look good. It needs to make the product clear, carry the brand through a physical format, and work reliably from concept through production.

Across licensed products, wellness supplements, pet products and natural haircare, I have created packaging that gives each product a distinct presence while keeping product information clear and easy to navigate.

Each category calls for a different balance of information, personality and trust. The Lippoa supplement packaging uses a clean, clinical-wellness presentation, while HoundDog brings a more approachable, pet-focused personality to a flexible pouch format.

For Morrocco Method, I developed packaging across the dry shampoo bottle and a set of smaller product labels. The work keeps the product line cohesive while giving each format a clear, finished presence.

From a single product label to a multi-item line, I help brands turn product ideas into packaging that is clear, distinctive and ready for the real world.