G&H: Trade Show Graphics & Product Identity by Michael PossumatoG&H: Trade Show Graphics & Product Identity by Michael Possumato

G&H: Trade Show Graphics & Product Identity

Michael Possumato

Michael Possumato

Since 2023, I have created large-format trade-show graphics and visual systems for G&H. The work translates complex photonics and engineering capabilities into a clear, cohesive presence on the show floor.

Visual systems built for the show floor

Trade-show artwork has to work at a completely different scale than a brochure or website. It needs to read from across an aisle, carry through a three-dimensional space and remain consistent from every viewing angle.
G&H custom trade show booth design, featuring bold environmental graphics, product-zone messaging, and a polished welcome experience.
G&H custom trade show booth design, featuring bold environmental graphics, product-zone messaging, and a polished welcome experience.
For this program, I developed the branded graphic system applied across walls, counters, and overhead elements, creating an environment that communicates G&H’s technical expertise with clarity and confidence.
Rear booth view designed to carry the G&H brand seamlessly across every visible angle, including the private meeting area and entry.
Rear booth view designed to carry the G&H brand seamlessly across every visible angle, including the private meeting area and entry.

Product identity with a technical foundation

I also created the Garnet identity for a separate G&H internal product group. The mark uses interlocking geometry that structurally aligns with the composition of a garnet crystal, creating a distinctive identity grounded in precision and engineering.
Garnet
Garnet

An ongoing creative partner

G&H continues to bring new trade-show, event and product-identity needs to a creative partner who understands the brand and can extend its visual system across high-impact physical and digital touchpoints.
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Posted Jul 14, 2026

Since 2023, I’ve created exhibit graphics, event backgrounds and product identity for G&H, an advanced photonics engineering company.