Morrocco Method: Ecommerce & Creative Partnership by Michael PossumatoMorrocco Method: Ecommerce & Creative Partnership by Michael Possumato

Morrocco Method: Ecommerce & Creative Partnership

Michael Possumato

Michael Possumato

Morrocco Method first brought me in during 2020 to redesign its email marketing. As the work evolved, I became its ongoing creative and ecommerce partner, supporting the brand across the customer journey.

From email redesign to an ongoing creative partnership

What began with email design and deployment grew into a broader role supporting the brand’s day-to-day marketing and ecommerce needs. I now help Morrocco Method maintain a cohesive presence across Shopify, Klaviyo, SEO, product packaging, social media and campaign graphics.
Shopify homepage design combining brand education, product storytelling and conversion paths.
Shopify homepage design combining brand education, product storytelling and conversion paths.

A connected ecommerce experience

I support the Shopify experience through site updates, SEO-focused content, product-page design, merchandising and campaign graphics. Each update is designed to clarify the product story, support organic discovery and remove friction from purchase.
Mobile product experience with product education, purchase options, bundles and trust-building details.
Mobile product experience with product education, purchase options, bundles and trust-building details.

Campaign creative that keeps pace with the brand

Alongside ecommerce, I design and deploy Klaviyo campaigns, create social graphics, develop product packaging, and manage sourcing and print coordination. I also use a custom creative-production workflow to develop polished product-placement visuals and campaign concepts efficiently, while directing and quality-checking every final asset.
Promotional and customer-credit email campaigns designed and deployed in Klaviyo.
Promotional and customer-credit email campaigns designed and deployed in Klaviyo.

One long-term creative partner

Six years later, Morrocco Method can bring a sale, new product, packaging need or site priority to one creative partner who knows the brand and can move the work forward.
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Posted Jul 16, 2026

Since 2020, I’ve supported Morrocco Method across Shopify, Klaviyo, SEO, packaging and social, growing from email redesign into a full creative partnership.

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Timeline

Dec 1, 2022 - Ongoing

Clients

Morrocco Method