806 Technologies: Brand Standards & Marketing Design by Michael Possumato806 Technologies: Brand Standards & Marketing Design by Michael Possumato

806 Technologies: Brand Standards & Marketing Design

Michael Possumato

Michael Possumato

806 Technologies: Brand Standards & Marketing Design

806 Technologies brought me in to organize its established visual identity into a practical brand standards guide. From there, I have continued to support its marketing and product-communication needs across print and digital touchpoints.

From brand standards to consistent marketing

Working within 806’s existing master identity, I organized clear guidance for logo use, color, typography, photography, and program marks. The guide gives the team a dependable reference for keeping future materials cohesive as new products and marketing needs are introduced.
806 Technologies brand standards guide created to organize identity usage, visual direction, and program-mark application.
806 Technologies brand standards guide created to organize identity usage, visual direction, and program-mark application.

Marketing materials that make complex offerings clear

Education software and professional services can involve substantial information. I apply the visual system across sales and marketing materials, balancing detailed content with clean hierarchy, purposeful visuals, and straightforward messaging for school district decision-makers.
Product one-sheets designed to communicate key features, benefits, and a clear next step.
Product one-sheets designed to communicate key features, benefits, and a clear next step.

An ongoing creative partner

806 continues to bring brand-standard, marketing, trade-show, video, and product-identity needs to a creative partner who understands the organization and can extend its visual system across print and digital platforms.
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Posted Jul 15, 2026

Organized 806’s brand standards and created a marketing catalog and product collateral that clarify its K-12 solutions.