RWANDA ROCKS - Brand Development & Brand Evolution
Deneen Alexandra
RWANDA ROCKS is the a sub-brand of The OmniPeace Foundation (see previous gallery). RR built the first ever music school and music programs in Rwanda. The long term goal is to produce a concert inspired by the Live Aid efforts of the 1980s. With that, the Founder of RR bought the rights to the Live Aid logo.
CASE STUDY: keep the structure of the original Live Aid logo, but incorporate the essence of Rwanda.
MY ROLE: I designed the logo then took the finished logo into her fundraising and press efforts through sell-sheets, multiple fundraiser event pieces, one-sheet's, a brochure, and a 52 page deck.
RWANDA ROCKS is the a sub-brand of The OmniPeace Foundation (see previous gallery). RR built the first ever music school and music programs in Rwanda. The long term goal is to produce a concert inspired by the Live Aid efforts of the 1980s. With that, the Founder of RR bought the rights to the Live Aid logo.
CASE STUDY: keep the structure of the original Live Aid logo, but incorporate the essence of Rwanda.
MY ROLE: I designed the logo then took the finished logo into her fundraising and press efforts through sell-sheets, multiple fundraiser event pieces, one-sheet's, a brochure, and a 52 page deck.
