Street Burger Brand Identity

Street Burger

A dynamic identity for one of Sri Lanka’s most popular home-grown fast food chains

Beginning as a modest street food truck, Street Burger has quickly grown into one of Sri Lanka's most popular fast food brands, with seven outlets and plans for continued expansion. Prior to this growth, the brand only had a basic logo, with little additional branding to support its scaling goals. With a focus on efficient expansion, we were tasked with transforming the existing logo into a complete and dynamic brand identity that could elevate the brand's presence across multiple locations. Inspired by the fast-paced world of motorsport, we developed a bold and energetic visual language, incorporating number-driven graphics and chequered flag motifs, to create an identity that appeals to a younger audience while reflecting the brand's ambition and potential for growth.

Our Role: Brand Identity, Brand Language, Packaging Design​​​​​​​

Client: Street Burger   Location: Sri Lanka   Photography: Photos by Sampath