Olufemii Tutorials - Content Creator Branding

Olufemii Tutorials - Visual Identity & Website Design

Creative Concept / Visual Identity / Social Media / You Tube Thumbnails / Website Design 

Olufemii is a brand founded by Josh Olufemii, an expert in the field of videography and software such as After Effects and Premiere Pro. With a large YouTube following of almost 350k subscribers, Josh has created a strong online community and Olufemii Tutorials has become a premium destination for free digital editing tips & guidance.

This visual identity draws inspiration from Olufemii’s ability to spotlight great talents through their ever-growing team of tutors, and in turn shine a spotlight of knowledge and insight on their viewers. This spotlight concept has been taken and moulded to convey Olufemii’s vested interest in people and community,  with the use of bold colours, strong sans serif typography as well as hand drawn elements resulting in an identity that appeals to a variety of audiences; from professionals to amateurs, and from the borderline obsessed to those with a budding interest in improving their software editing skills.

Client: Olufemii Tutorials

Location: Global Reach