Elegant Smockers Rebrand
Hafiya Moulana
Elegant Smockers
An identity inspired by the unbreakable bond between parent and baby
Elegant Smockers partnered with us to unify and reposition their brand as a premium baby store with a recognisable identity, having experienced a wave of similar stores opening in the market. From humble beginnings hand-smocking garments in the founder’s kitchen, the brand has grown into three retail locations and a 15 year legacy supported by 200-300 home-based artisans. Inspired by the unbreakable bond between parent and baby, the identity centres on a ribbon motif symbolising care, continuity and love. We developed a distinctive, unisex colour palette to build strong brand recognition and refined the brand’s imagery to better represent the Sri Lankan consumer. Applied consistently across retail, packaging and digital touch points, the rebrand brings warmth and cohesion to the brand’s next chapter.
Our Role: Brand Identity Refresh, Brand Language, Packaging Design
CLIENT: Elegant Smockers LOCATION: Sri Lanka
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Posted Sep 15, 2026
A brand refresh for Sri Lanka's premier baby store, unifying 15 years of hand-smocked heritage under a distinctive ribbon motif that speaks to the bond between parent and baby, applied across retail, packaging and digital.
