Brand Identity Design for Deep Wave

Their identity needed to communicate both credibility and comfort, without falling into the overly sterile or clinical look common in wellness. They wanted something that stood out, while still feeling grounded, supportive, and trustworthy.

Red light waves, not water waves We added a star icon to nod toward red light therapy making it clear this is a red light wave, not a water wave.

Calming, not cold The off-white base gives warmth and softness, helping the brand feel more like wellness than medical treatment.

Bold and trustworthy The deep red and charcoal pairing gives a strong, grounded feel and adds enough edge to grab attention without losing trust.

We chose colours that reinforce the experience Deep Wave offers: red for strength and healing, charcoal for a modern edge, and warm white to suggest calm and ease.

Together, they signal both professionalism and care which is exactly what’s needed for a treatment that’s personal, physical, and science-led.