Santos Krimer, a leading creamer producer in Indonesia under Santo Jaya Abadi, is a highly popular product, especially among baristas and café owners. This versatile creamer is widely used as an ingredient in a variety of beverages, dishes, and baked goods. Due to its strong market presence, Santos Krimer has a dedicated landing page to promote its products, primarily targeting B2B (business-to-business) customers. The website is designed to facilitate bulk orders, with the checkout process seamlessly handled via WhatsApp Business.

Built on WordPress, the world’s leading open-source CMS, the Santos Krimer website leverages SEO strategies to optimize its marketing efforts. The platform’s customizable functionality allows it to be tailored to the company’s specific needs, ensuring a robust and adaptable online presence.

Key features of the Santos Krimer website include:

Professional and engaging product showcases to highlight the brand’s offerings.

Seamless accessibility across various devices and connectivity levels for an enhanced user experience.

Multilingual support to facilitate global marketing and international expansion.

Integration with WhatsApp Business to streamline transaction processes.

The Santos Krimer website project was guided by clear objectives and success metrics to evaluate its performance. To measure its effectiveness, A/B testing was implemented, complemented by visitor behavior analysis using heatmaps from Microsoft Clarity and Hotjar.

Drive sales: Convert visitors into paying customers for the physical product.

Generate leads: Capture potential customer information for future marketing efforts.

Build brand awareness: Introduce the new product to a wider audience and communicate its value proposition.

Promote specific features: Highlight unique selling points of the physical product.

Conversion Rate: The percentage of visitors who complete the primary goal (e.g., make a purchase, fill out a form).

Bounce Rate: The percentage of visitors who leave the page after viewing only one page. A high bounce rate can indicate the page isn't engaging or relevant.

Cost per Conversion (CPC): The total cost of acquiring a conversion, particularly important for paid advertising campaigns.

Average Time on Page: The average amount of time a visitor spends on the page. Longer times can suggest higher engagement.

Click-Through Rate (CTR): Measures the effectiveness of the calls-to-action (CTAs) on the page.

Form Abandonment Rate: The percentage of users who start filling out a form but don't complete it.

Traffic Sources: Where your visitors are coming from (e.g., social media, email, search engines). This helps identify which channels are most effective.

Page Load Speed: The time it takes for the page to load. A slow load time can lead to higher bounce rates.

Return vs. New Visitors: The ratio of returning visitors to new visitors. This can indicate customer interest and brand loyalty.