ICY BOX | Brand Identity

Established in 2004, ICY BOX quickly became synonymous with mobile racks and storage solutions. Under the parent company RaidSonic, ICY BOX expanded its footprint across Europe, Australia, and recently the USA, gaining significant traction in the modern IT workspace.

The main goal was to revamp ICY BOX's branding to better resonate with its current market standing and future aspirations. This entailed a comprehensive redesign encompassing the logo, website, social media, and more.

Recognizing the importance of reflecting the dynamism and reliability of ICY BOX, the redesigned logo aims to capture the brand's forward momentum while nodding to its storied past.

An intricate pattern was developed to complement the logo, serving as a subtle backdrop in various branding elements, reinforcing brand recognition without overwhelming the primary design.

Drawing from the vigor of modern IT and the reliability of storage solutions, the color palette combines energetic hues with stable neutrals.

To complement the brand's essence, a sleek and modern font was selected, ensuring readability across platforms while maintaining a contemporary feel.

The website underwent a transformative redesign to enhance user experience, aligning visuals with the revamped brand ethos and optimizing navigation for efficiency.

Visual content for social platforms was refined to present a cohesive brand image, harnessing the new color palette, typography, and design elements to engage the audience effectively.

The new packaging seamlessly integrates the brand's refreshed visual language, offering both aesthetic appeal and functionality.

With a strategic placement approach, the logo was integrated onto products to ensure brand visibility while preserving product aesthetics.