ICY BOX | Brand Identity

1. Introduction

About ICY BOX

Established in 2004, ICY BOX quickly became synonymous with mobile racks and storage solutions. Under the parent company RaidSonic, ICY BOX expanded its footprint across Europe, Australia, and recently the USA, gaining significant traction in the modern IT workspace.

Project Brief & Objective

The main goal was to revamp ICY BOX's branding to better resonate with its current market standing and future aspirations. This entailed a comprehensive redesign encompassing the logo, website, social media, and more.

2. Logo Redesign

Inspiration

Recognizing the importance of reflecting the dynamism and reliability of ICY BOX, the redesigned logo aims to capture the brand's forward momentum while nodding to its storied past.

Logo Redesign

3. Pattern

An intricate pattern was developed to complement the logo, serving as a subtle backdrop in various branding elements, reinforcing brand recognition without overwhelming the primary design.

4. Colour & Typography

Colour

Drawing from the vigor of modern IT and the reliability of storage solutions, the color palette combines energetic hues with stable neutrals.

Typography

To complement the brand's essence, a sleek and modern font was selected, ensuring readability across platforms while maintaining a contemporary feel.

5. Digital Presence

Website Redesign

The website underwent a transformative redesign to enhance user experience, aligning visuals with the revamped brand ethos and optimizing navigation for efficiency.

Social Media

Visual content for social platforms was refined to present a cohesive brand image, harnessing the new color palette, typography, and design elements to engage the audience effectively.

6. Packaging Design

Packaging Concept

The new packaging seamlessly integrates the brand's refreshed visual language, offering both aesthetic appeal and functionality.

7. Product Branding

Logo Integration

With a strategic placement approach, the logo was integrated onto products to ensure brand visibility while preserving product aesthetics.