The Adobe x David Bowie "Future of Creativity" event marked a re-emergence of Adobe's creative events in Germany post-pandemic. The project goal was to create an interactive environment where attendees could explore 3D applications, Augmented Reality, and virtual environments firsthand. This involved designing a user-friendly AR experience for the Microsoft Hololens and producing engaging hologram animations for the Holocircles. At the event in Berlin, I had the privilege of presenting and explaining these technologies to industry experts, creative professionals, and Adobe representatives.

Design and implement an immersive AR environment for the Adobe x David Bowie "Future of Creativity" event, with a focus on showcasing AR technology through user experience design and hologram animation.

Industry Professionals

Creative Field Workers

Adobe Representatives

General Attendees and Enthusiasts

Hardware Research

Adobe & Bowie Creative Analysis

Creative Industry Trends Study

User Flow Design

Understand AR Capabilities: Delve into the potential of AR technology, familiarizing with the specific capabilities and limitations of the Microsoft Hololens 2 and Holocircles to best leverage their features in the design process.

Explore Adobe's and Bowie's Creative Identities: Conduct a comprehensive exploration of Adobe's and David Bowie's creative identities. This investigation would inform the design of an AR environment that embodies both Adobe's innovative spirit and Bowie's iconic music and style.

Recognize Industry Trends: Examine current trends in the creative industry and anticipate future developments. This insight would ensure the AR experience's relevance and appeal to the event's audience of creative professionals and industry leaders.

Research Finding: The audience, being well-versed in design and creative processes, would have high expectations for visual and interactive elements within the AR environment. Pain Point: Achieving a balance between complex visuals, high user interactivity, and the technical constraints of the AR hardware.

Research Finding: The event's unique combination of Adobe and Bowie carries specific cultural and creative connotations, which the AR experience needs to reflect. Pain Point: Ensuring the AR environment effectively embodies both Adobe's and David Bowie's distinct creative identities.

Research Finding: As an emerging technology, AR's potential and capabilities might be unfamiliar to some attendees. Pain Point: Designing an experience that is both engaging and educational, showcasing what AR technology can do in an intuitive way.

The design solution was an interactive AR experience that successfully combined the creative spirits of Adobe and Bowie in a visually stunning and engaging way. It showcased the capabilities of AR technology and was highly received by the event attendees, industry professionals, and Adobe representatives.

The AR environment contributed to the success of Adobe's "Future of Creativity" event, effectively showcased the potential of AR technology, and left a lasting impression on the attendees.

User feedback was overwhelmingly positive, praising the innovative use of AR technology and the seamless integration of Adobe's and Bowie's creative identities. The AR experience sparked interest and curiosity, promoting further exploration of AR technology among creative industry professionals.

Feedback received highlighted certain hardware limitations of the AR equipment used during the event. Specifically:

The headset's limited battery life was occasionally disruptive, suggesting a need for a charging solution that would not interrupt the immersive experience.

Bright lighting conditions sometimes interfered with the tracking sensors, indicating that a controlled, darker environment might improve the consistency and accuracy of the AR experience.

The Adobe x Bowie project was a unique challenge that expanded my skills in AR design and user experience. It was a fantastic opportunity to explore the intersection of creativity, technology, and music iconography. Given more time, I would love to experiment with additional interactive elements and delve deeper into the possibilities of AR in creating immersive experiences. The project was an affirmation of the limitless potential of AR in the creative industry, and a reminder of the importance of pushing boundaries in design.