CAN AXARTELL | Product Photography

Nestled amidst the scenic landscapes of Mallorca, Can Axartell is more than just a winery; it's a celebration of rich tradition, innovative methods, and the passionate pursuit of crafting exquisite organic wines. Steeped in history, its vineyards bask under the Mediterranean sun, producing flavors that tell tales of the island's unique terroir. At Can Axartell, every sip is a journey – from the sun-kissed vineyards to your glass.

Understanding Can Axartell Have you ever wanted to feel the spirit of Mallorca in a bottle? That's what Can Axartell is all about. It's a winery that combines old-school Mallorcan vibes with a modern touch. When I dove into this project, I really wanted to get what Can Axartell was all about – the sun-soaked vineyards, the history, and the passion behind every wine they make.

Photography Aims For me, taking photos is like telling a story without words. With Can Axartell, the goal was simple: show the magic behind the wine. I wanted each photo to give you a sense of place – the cool, dim cellars, the rolling vineyards, and the hard work that goes into each bottle. Think of each picture as a sneak peek, inviting you to dive deeper into the Can Axartell experience.

Shooting at Can Axartell was a blend of tech and intuition. I paired up my trusty Sony A7C with a 24-70mm and a 70-200mm lens, which gave me some fantastic versatility on the ground. For those sweeping, breathtaking aerial views? That's the magic of the DJI Air 2s drone. And for those unique perspectives, the Insta360 One R came into play.

No fancy techniques, just me trying to capture the winery's spirit as genuinely as I could. Once I had all my shots, it was time for the big decision moment in Lightroom. I sifted through, zeroing in on images with the perfect mix of sharpness, composition, and that undeniable "wow" factor.

After wrapping up the shoot, it was editing time. I dived into Lightroom, tweaking colors and details. When needed, I popped over to Photoshop for some extra edits. These pictures? They ended up everywhere - ads, the website, and all over social media. Making sure they looked just right was the name of the game.