🦻 Helped leading HealthTech to an optimized marketing strategy

Market Analysis · Competitor Benchmarking · Copywriting · CRO

Transformed marketing landing pages and user experience through strategic competitor analysis, increasing engagement and conversions.

• Conducted thorough competitor analyses, identifying strategic opportunities to enhance market positioning.
• Redefined the approach to creating marketing landing pages, optimizing user experience for specific profiles.
• Increased engagement and conversions by implementing user-centric design and persuasion principles.
• Redesigned the ad-to-lead journey, significantly reducing form abandonment rates.
• Developed various landing page designs, improving aesthetics and functionality to capture leads more effectively.
• Devised a unique strategy for the native channel, enhancing brand visibility and user interaction.
• Utilized CRO techniques, continuously optimizing landing page performance and user engagement.
• Produced compelling copywriting, ensuring clear, persuasive messaging that resonates with the target audience.