🦻 Helped leading HealthTech to an optimized marketing strategy
Alexander Karl
Web Designer
Marketing Strategist
Copywriter
Sonova
Market Analysis · Competitor Benchmarking · Copywriting · CRO
Transformed marketing landing pages and user experience through strategic competitor analysis, increasing engagement and conversions.
Conducted thorough competitor analyses, identifying strategic opportunities to enhance market positioning.
Redefined the approach to creating marketing landing pages, optimizing user experience for specific profiles.
Increased engagement and conversions by implementing user-centric design and persuasion principles.
Redesigned the ad-to-lead journey, significantly reducing form abandonment rates.
Developed various landing page designs, improving aesthetics and functionality to capture leads more effectively.
Devised a unique strategy for the native channel, enhancing brand visibility and user interaction.
Utilized CRO techniques, continuously optimizing landing page performance and user engagement.
Produced compelling copywriting, ensuring clear, persuasive messaging that resonates with the target audience.
