Brand Identity & Website Launch for Performance Center

View the New Brand / Website: https://www.fortifiedperformancegolf.com/

A small team embarked on a mission to improve the athletic abilities and overall quality of life for individuals seeking wellness and performance. Leveraging their knowledge and experience, they established Fortified Performance. To successfully reach their target market and establish their business, however, they required a robust brand strategy, a strategic market approach, and a distinctive identity design. These elements were essential to differentiate them from competitors and connect effectively with their ideal clients.

We started with the long-term impact vision for the brand to dial in measurable target outcomes for the company. Then, we identified the target demographic crucial for achieving these goals, utilizing this information to strategically position the brand relative to its competitors. Next, we crafted the brand messaging and culture, which provided direction for the upcoming design phases. And finally, we translated the brand strategy into a visual identity guide which shaped the development of the logo and website design.

New Logo:

Preview of Brand Strategy Guide: