Lobo Builders has successfully completed dozens of stunning construction and renovation projects, yet their previous website failed to adequately showcase the high quality of their work. The company needed a digital platform that would highlight their exceptional portfolio and attract a higher-paying clientele. Lobo Builders' brand is characterized by a blend of fun, warmth, and professionalism. Our task was to renovate Lobo Builders' appearance in a way that remained faithful to their distinct personality and core values.
We started by defining specific objectives for the website, guided by insights from Google Analytics, including metrics such as the number of impressions, bounce rate, and CTA conversions. With these objectives established, we identified a target demographic and crafted messaging that resonated with this audience, aligning with the brand's identity. Subsequent steps involved multiple design revisions in collaboration with the Lobo team to preserve the brand’s family-owned essence. To complete the web experience, we developed project pages that comprehensively displayed Lobo's portfolio, incorporating interactive elements, detailed project descriptions, and information about collaborators.
Here are samples our work for Lobo:
Explore the full site here: https://www.lobobuilders.com
