Luxury Package Design for Tea Company

Diego Alexander

Brand Designer
Packaging Designer
Web Developer
This growing tea company needed compelling designs for their new product line as well as a first-class website for consumers to shop products and learn about tea. With some high financial goals for the year, we also needed to implement some rigorous digital brand strategy for the company to achieve.
We started by identifying the 'need' of the target market. This allowed us to form a marketing and design angle with competitive advantage and distinction. Using that angle, we crafted original product designs for various tea products including a canned seltzer and a line of herbal tea blends. We then designed and built a modern luxury website to showcase their new products to the target demographic. This allowed them to open more retail locations and distribute their products to stores nationwide.
Package design of another project for the same client:
Their new site: https://hempandteaco.com
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