Recipe E-book & Marketing Kit for a Wellness Coach

Alyani Fadzil

CHAKRA CLEANSE WELLNESS

EBOOK DESIGN TEMPLATE SOCIAL MEDIA LAUNCH KIT

PROJECT GOAL

Joliane sought to transform her stalled chakra cleanse ebook from a dense report into an engaging, brand-aligned guide. After months of design struggle on Canva, she needed a design solution that would capture her knowledge and aesthetic, reviving her program with a fresh, appealing look. The goal was to create a visually compelling ebook that resonated with her audience and set the stage for a successful relaunch.
Before: A dense report e-book
Before: A dense report e-book
After: An engaging, aesthetic recipe book
After: An engaging, aesthetic recipe book

DESIGN DECISION

Drawing inspiration from cookbook design, I crafted a master template for the ebook, emphasizing clarity and visual appeal. The cover, chapter layouts, and chakra templates were designed to reflect Joliane's brand personality, using her existing patterns and colors. To support the launch, I developed a 7-week Instagram strategy, focusing on each chakra. This strategy included creating strategic posts that highlighted the importance of chakra balancing and detoxification, emphasizing how a plant-based diet can elevate one's vibration and enhance spiritual gifts. This unique approach underscored the necessity of Joliane's chakra cleanse program. Engaging posts, incorporating her personality; a blend of wisdom and humor related to plant-based living, were created to drive community participation and showcase client testimonials, adding significant credibility to the program. Website banners and ebook mockups were also designed to enhance the program's online presence.
Before: Social feed without strategy
Before: Social feed without strategy
After: Social feed with launch strategy
After: Social feed with launch strategy

THE RESULT

The result was a cohesive brand experience across the ebook and social media. The ebook, now resembling a visually inviting cookbook, effectively represents Joliane's brand identity. The vibrant Instagram feed, with its structured chakra content, is poised to attract and engage her target audience. Joliane is now confident and excited to launch her revitalized program, equipped with compelling marketing assets to drive sales and expand her client base.
Joliane Tremblay, Holistic Healer
Joliane Tremblay, Holistic Healer
★★★★★

“ I'm confident that the end result will help to sell more courses. ”

“Alyani understood the essence of my business and my energy so everything is in alignment. You need to hire Alyani because of her thought process, ideas and execution. I have not put it out there yet, but I'm confident that the end result will help to sell more courses. Now that I have amazing templates pages for my ebook, I'm looking forward to completing and selling it.”
Joliane Tremblay, Holistic Healer
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Posted Aug 27, 2025

Revived Joliane's chakra cleanse dense report e-book into an engaging, aesthetic recipe book and developed a social media launch kit for her program.

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