Experimental Prints for a Property Developer

Property projects over the years were showcased in the company's brochure

ARTE Company Brochure

The brochure highlights property developments under the ARTE brand. The buildings' shapes and lines on the cover and page break are highlighted with reflective textures using spot uv and holographic print. Iconic ornamental frames are uniquely designed for each project's brand personality.



The company's brochure cover and one of the project's introduction pages



The cover spot uv details were highlighted on the shapes and logo



Holographic printing effect of the iconic projects for one of the page breaks



ARTE CHERAS BROCHURE

ARTE Cheras brochure and exhibition display stands were inspired by the building's perforated metal icon façade.



Elevation perspective of the exhibition display stands



Exhibition display stands



Print test samples of the cover design options using laser cutting for the holes and embossed texture

The perforated champagne gold cover design was chosen for the final design



The image behind the perforated cover of the final ARTE Cheras brochure



The final print of ARTE Cheras brochure



PROSPERITY GREETING

Every Chinese New Year, it is the company's tradition to give their clients greeting cards as a corporate gift. The card comes along with a bright red envelope (known as hóngbāo). These envelopes are filled with money and the red color symbolizes good luck and prosperity for the new year ahead.



The Dynasty Fan

The greeting card design was inspired by the Chinese fan, an accessory that served as canvases for scholars to inscribe poems and paintings in ancient Chinese culture. The bold red flowers and tree branch shapes were simplified, vectorized, and embossed to give it a modern take. The elegant champagne gold color was achieved by printing the color onto the art card instead of using the samples provided by the supplier which were mostly of standard gold hues.



Dynasty fan concept and print specifications



Print samples of changes in design and gold colors



The final print of the dynasty fan greeting card was made of reflective gold paper



The final print of the dynasty fan greeting card where the flowers were debossed



A Peony Garden

The second design option was a more traditional overview of the Chinese elements. The Chinese Garden window lattice acts as the main focal point which was further highlighted with spot UV. On the cover, it is surrounded by Chinese peony flowers while on the inside it holds two envelopes and is reflected on the other side with a wish.



The peony garden concept and print specifications



The final peony garden greeting card cover without special printing effects because the dynasty fan was selected instead



The final print of the peony garden card where the envelopes were slotted in



The final print of peony garden greeting card