The primary objective for Ratussa Studio's brand identity was deeply personal and strategic. The client, whose name is Ratussa, envisioned a brand that would directly relate to her name while embodying the resilient spirit of a "studio rat": a metaphor for dedication and the idea that "rats always find their way even in obstacles." Thus, her business name, Ratussa Studio, was formed. The goal was to create a logo that was far from stereotypical in the architect and interior designer industry, conveying a playful yet structured professionalism, and ultimately building significant trust and faith in her work.

To achieve this unique vision, I crafted an unconventional logo centered around a geometrical rat icon. This specific choice consciously broke away from industry norms. The visual aesthetic was meticulously curated, incorporating Bauhaus patterns to reflect a famous architectural era, while the chosen Art Nouveau font paid homage to a popular interior design period. The rat icon itself was thoughtfully positioned on steps of stairs within an arch, directly referencing the studio environment. The color palette was inspired by the striking De Stijl red and black, contributing to the brand's distinct and professional look. Further enhancing cohesion, the brand patterns were developed from the geometrical designs of Eames game cards, ensuring a consistent and memorable visual language that was both playful and structured.

The successful execution of this distinctive brand identity proved to be a profound success for Ratussa Studio. The unconventional yet highly conceptual design immediately captured attention and resonated deeply with the client's core values. Most significantly, the client, enthusiastically reported that the unique and memorable logo fostered greater trust and faith in her work among her clientele. This outcome powerfully demonstrates how a thoughtfully designed, story-driven, and truly unconventional visual identity can not only stand out but also significantly enhance professional credibility and drive business success.

“I was having difficulty trying to put into place the ideas I had for a logo. With a proper branding, people had put more trust and faith into the business and I've also received good feedback about how the logo reflects my style and my brand. Yani is incredibly talented, not only she understood my vision and the brief very well, she brings uniqueness and captured them into her work. She is also a good listener and understanding towards the whole process.”

Muni Mustaffa Studio Ratussa @studioratussa