Project Description:
This packaging was created for CLEN, a portable UV sanitizing light focused on health-conscious consumers. The goal was to combine clinical clarity with retail shelf appeal, making it easy for users to understand and trust the product instantly.
⚙️ Challenges Faced:
Presenting multiple safety and feature icons without visual clutter
Creating step-by-step usage instructions in a limited box space
Ensuring brand tone stayed soft and minimal, yet tech-aligned
Making the dieline production-ready with correct folds and bleeds
Designing for a medical-like device without making it look boring or sterile
🎨 Creative Approach:
The design focuses on minimalism and clean communication.
Green tones reflect safety and freshness.
Line icons and custom instructions build user confidence.
Technical specs were strategically placed on the back panel for easy manufacturing.
Mockups were used to visualize the packaging impact in retail and e-commerce scenarios.