Tongue Drops Label & Visual Branding

This project involved branding and packaging label design for a CBD wellness brand offering flavored tongue drops. The challenge was to create a visual system that reflects product purity, flavor clarity, and health-conscious branding — while keeping it modern and compliant for wellness markets.

Designing for small format (dropper label) while maintaining clear text hierarchy

Building a color-coded identity system for multiple SKUs (Orange, Mint, Blueberry)

Integrating cannabis symbolism without making it feel medicinal or aggressive

Creating marketing visuals that feel modern, clean, and consumer-friendly

Creative Approach: I designed minimal yet bold layouts with subtle ethnic patterns to hint at natural origin. Each flavor features unique color treatment and coordinated cap/bottle tones for easy product differentiation. Hemp leaves and floating text were used in visual marketing shots to add storytelling and lifestyle energy. A model shot was added for enhanced consumer connection.

Label Design (3 SKUs)

Color-Coded Packaging System

Product Rendering & Mockups

Promotional Visuals & Lifestyle Integration

Client Location: USA

Tools Used: Illustrator, Photoshop, Dimension, AI Rendering Tools