The Galactic – Specialty Coffee Branding & Packaging

Project Description: As a branding and packaging designer, I had the opportunity to work on a bold and imaginative concept for The Galactic, a UAE-based specialty coffee brand. The brand name itself inspired a celestial, space-themed direction, leading us to create a surreal experience for coffee lovers.

Crafting a visual identity that connects outer space with coffee culture

Ensuring high-contrast design readability on both dark and light materials

Maintaining brand consistency across packaging, accessories, and printed materials

Translating an imaginative idea into minimal yet premium visuals.

Creative Direction: I developed a space-themed narrative centered around an astronaut standing on the moon’s surface, gazing back at Earth, surrounded by stars. This scene became the heart of the brand’s identity, symbolizing exploration, uniqueness, and bold flavor. We used deep blacks, white contrast, and clean vector art to ensure both aesthetic appeal and print compatibility.

• Brand Identity

• Coffee Bag & Pouch Design

• Merchandise (Mugs, Cups, Stickers)

• Stationery Design

• Carry Bags & Loyalty Cards

• Presentation Mockups

Tools Used: Adobe Illustrator, Photoshop, Procreate