Aim | BRANDING FAST TRACK
Kit | Studio Otchi ✨
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Posted Feb 13, 2024
For the personal brand 'Aim,' I decided to combine feminine elegance with strength. This concept was utilized for both the branding and the brochure design.
Coraima is taking her chances in the modelling world and is always striving to do better there. "She aims higher"... the personal brandname 'aim' was therefore a no-brainer.
This lady exudes elegance but don't be fooled, her character is powerful and bold. Studio Otchi proudly handled the design of her personal brand and the accompanying tri-fold brochure.
Client
Personal project - For Coraima
Challenges
Creating a brand that exudes both elegance and strength presented the ultimate challenge. The imagery provided for the brochure also required editing, which required creative use of Photoshop skills.
Solution
To meet this challenge, we deliberately chose sturdy yet graceful letters in the logo, emphasizing strength and boldness with unique ligatures. The rising line thus created provides a nice reference to "aim" higher.
The color palette and typographic choices were carefully selected to balance elegance and strength. The result is a brand that perfectly reflects Coraima's personality.
