Tita's cakes | BRANDING FAST TRACK

Take your festivities to the next level with Tita's Cakes, where delicious handmade dessert buffets are the star of the event.

Studio Otchi created a playful and elegant corporate identity for Tita's Cakes, including a versatile logo, business card and stickers. I ensured that the style adapts to different formats, putting Tita's Cakes on the map of its dessert catering business.

Client Tita's Cakes - Specialist in unique dessert packages and catering for various events.

Challenges Tita's Cakes is looking for a corporate identity that is both playful and exudes real female-power. It is essential that you immediately recognize that it is dessert catering, but without depicting a cake in front of it.

Solution I developed a typographic logo with feminine elegance and created variations for versatile use. The top view of a handmade cupcake inspired a playful brand element, integrated into the icon and brand pattern, and served as a versatile graphic element for the Tita's Cakes branding.