MR PRICE Black Friday Social Campaign 2025

Black Friday is MR PRICE’s biggest trading moment of the year — and naturally, one of the loudest, most competitive spaces to exist in as a designer.

This project lived in that tension.

It was about creating high-impact, high-volume social work that could cut through a crowded retail landscape, while still feeling native to organic social — not just ads dressed up as posts.

The thinking leaned into a bold, recognisable design language that pushed deals to the forefront, but still left room for product, personality, and pace.

At its core, this was a system built for scale — designed to flex across multiple audiences (Adults & Kids), formats, and timeframes, without losing clarity or consistency.

The campaign unfolded across three key phases:

Pre-awareness

Week lead-up

Black Friday day

Each one dialling up urgency, frequency, and visual intensity.

And like most things at this scale — it came together through a lot of moving parts,

rounds of reviews, constant refinements, and more late nights than I can count! Very proud of where we landed and what was executed. 

Creative Director — Jono Cech

Copy Lead — Elihle Gwala

Social Team — Malca McHardy & Melissa Tembe

Design / Social Execution — Siya Nzimande (Myself)