HuddleSwim Brand Identity Development

The Tidal Wave H anchors the HuddleSwim brand — a minimal, custom logomark designed to evoke movement and structure in equal measure. The wave-like crossbar introduces a sense of flow within a bold grid, mirroring the dynamics of a well-coached swim team. It’s structured but not static, energetic but calm — a mark built for digital use, real-life performance, and long-term brand recall.

COLOR THEORY Two distinct directions were explored — both rooted in the brand’s Precision Ease creative foundation. The approved palette, Sharp Focus, uses bold lime and neon green tones contrasted against black to create a high-visibility identity that feels athletic, digital, and confident. It cuts through the noise with clarity — optimized for screen, motion, and in-app use — and cues performance without ever shouting.

TYPOGRAPHY SYSTEM HuddleSwim’s type system is led by Space Mono, a monospace typeface that brings precision and tech-forward structure to the brand voice. Paired with neutral sans-serif styles, it creates balance between clarity and expression. Headlines feel clean and modern, while product UI remains readable and efficient — echoing the same structured ease coaches bring to the sport every day.