SafeApp | Disputer: Digital Ad Design

SafeApp is a Canadian startup, and for their main digital product, Disputer, I worked on a series of Google Ads. The collaboration with copywriter Tristan Nzimande focused on creating visuals and messaging that captured attention immediately, while communicating the value of the product.

Given the highly saturated SaaS market, the challenge was to create ads that felt fresh, engaging, and disruptive, while still aligning with SafeApp’s brand guidelines. The brand required clean, minimal, yet creatively dynamic visuals.

My approach prioritized strong visual hierarchy, bold yet simple design choices, and clear, concise messaging to ensure immediate comprehension. The final result was a cohesive set of ad creatives that stood out in the digital space, while maintaining a strong connection to SafeApp’s core brand identity.