A collection of logo concepts I’ve designed throughout 2025 — both for client work at Stay Striving Studio and personal explorations along the way.
Some made it into the world, others didn’t — but each one played a role in the process. Logo design is, by nature, incredibly iterative. You’re working creatively and tirelessly to build what becomes the face of a brand.
One of my favorite quotes on this is:
“The logo is the vessel for the values of the company. The logo will be the face for what the company is. Not the other way around. The logo doesn’t make the company — the company makes the logo.”
Here’s a look at some of my favorite concept designs from the year so far.
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Posted Aug 8, 2025
A showcase of my 2025 logo concepts for clients and personal work — exploring the iterative craft of creating the face and values of a brand.