Moon Child Streetwear Brand Launch

Moon Child was built from the ground up to redefine streetwearm blending urban edge with soulful storytelling. Beyond designing the brand identity and textile illustrations, I spearheaded the entire process: strategic planning, supplier sourcing, fabric testing, and seamless execution. Every detail, from the nostalgic-yet-modern logo to the wearable-art aesthetic, was meticulously crafted to stand apart in a saturated market. This wasn’t just design; it was a full-scale launch of a vision, where comfort meets character, and streetwear feels like second skin.

Every detail was intentional. We studied streetwear logos but chose minimalism as our compass, crafting a bold yet adaptable mark designed to stay legible across all products, from tags to tees. The palette hinges on contrast: indigo for depth, black-and-white for versatility, letting textile illustrations and graphic elements (stickers, cards, etc.) carry the brand’s soul. Photography and video became extensions of the identity, raw but refined, urban but timeless. No filler, just focus.

Every piece in our first drop is a wearable statement, fusing art with environmental activism. From vinyl sublimation prints on tees to embroidered caps and eco-friendly textile-dyed bandanas, each design is a protest in physical form. Limited runs, bold visuals, zero compromise. This isn’t just streetwear; it’s a call to action stitched into fabric.

Graciela Guevara (me): Design, Illustration, Management & Strategy Reny Landaeta: Logo Strategy Michelle Pereira: Textile Illustration Maria Bastidas: Communication Strategy Anna Gonzalez: Photography